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About

A journal for people who carry a number.

Revendeavor exists for one kind of reader: the operator who'd rather earn the meeting than buy it, and who treats selling as a craft worth getting better at every single day.

Why this exists

Most sales content is either recycled motivation or vendor bait. This is neither. Every entry is a single, usable idea — pulled from the real work of prospecting, running discovery, and closing — written tightly enough to read between meetings.

At the bottom of each post you'll find a post-ready version: the same idea, reshaped for the LinkedIn feed, with the hook and line breaks already done. Read the long version to get sharper. Copy the short version to build your reputation. That's the whole model.

Who's behind it

Revendeavor is written by Jon Ekanger — 14+ years of consultative B2B selling across beverage, payments, logistics, healthcare, and tech. Rocket Brand Hall of Fame, built territories from zero, and held 100% account retention through an industry acquisition. The throughline across every industry: the fundamentals of human persuasion don't change. The product does.

Selling isn't something you are. It's something you practice.

If that's how you think about the work, you're in the right place.

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The Revenue Endeavor

One sharp idea on B2B selling every week — and the post-ready version for your feed.